Homepage guideline #3:
Do you follow the visual hierarchy on the homepage (especially on the top part)?
The right visual hierarchy makes page design simple and straightforward for shoppers. But the most important thing is that it allows directing users to where you need to. If you want to get attention to certain elements (CTA-button, value proposition, offer, product, etc.), make it big, use contrasting colors, and a lot of white-space around it.
Contains 6 examples